
EETimes ran a fantastic
article about why Microsoft has thrown its weight behind the HD-DVD format. Basically there are two theories; one is that since the Xbox 360 is still based on current DVD technology Microsoft wants to delay the adoption of the Blu-Ray enabled PlayStation3. They fear that since the PS3 will have the High-Def capability that comes with Blu-Ray it will get a leg up over the new Xbox. The second theory, and the one that I feel more adequately suits the Redmond monster, is that once a new HD format hits the streets the download centric media distribution that MS is pushing for will fall by the wayside. Once a new physical media is released into the public, the subscription based download services that Senor Gates is salivating over will be less lucrative.
Both fears carry some merit. PCs are becoming a very large part of the new home media systems people are installing these days. If Microsoft can get the Xbox integrated into each one by leveraging their OS compatibility with it, then they stand to make a ton of money. This coupled with a Windows powered media content download service will set the company financially for many years to come.
As is usual, they are taking it way to far. Offering cash incentives to PC builders that join the HD-DVD group and bundling HD-DVD support in the new Vista OS. In my honest opinion more proof of the monopoly that we all know is alive and well in Redmond.
Blu-Ray advocates need to be concerned. There maybe many big name companies onboard, but any initiative with Microsoft pushing it cannot be taken lightly. For a while Blu-Ray looked to be the winner, but as these latest developments and HP's sudden indecisiveness show us, the war is far from over.